Live by Live is all-in-one music & entertainment destination that combines premium livestreams of concerts and festivals, expertly-curated streaming radio stations, podcasts, and original artist video and audio content.
Live By Live Radio approached me to create a series of digital advertisements for their new series of radio stations. The main challenge was to effectively promote Live By Live Radio's new lineup of big stars, including renowned artists like Billie Eilish, Shawn Mendes, and other notable names in the music industry. The objective was to highlight the artists' popularity and emphasize the unique live streaming experience offered by the radio stations.
Process:
Collaboration with Live By Live Radio: I collaborated closely with both the Assembly and Live By Live Radio team to gain a comprehensive understanding of their brand, target audience, and campaign goals. This collaboration helped me align my creative approach with their vision.
Concept Development: Based on the project brief, I developed a compelling concept that focused on the star power of artists, showcasing their live performances and the captivating nature of live streaming. The goal was to create visually engaging ads that would resonate with various age groups.
Design Execution: Using the chosen concept as a guide, I created a collection of diverse ads that highlighted live audiences and emphasized the excitement of live streaming. To bring the Live By Live Radio brand to life, I utilized a dynamic color scheme, incorporating gradients and vibrant green tones that reflect the energy and vibrancy of the music industry.
Multi-Channel Distribution: To maximize the campaign's reach, I devised a strategic distribution plan across popular social channels such as Facebook, Instagram, and TikTok. Each platform was utilized to optimize content delivery, tailoring the ads to suit the unique preferences and requirements of each platform.
The Results:
Positive Audience Response: The digital advertising campaign received overwhelmingly positive feedback from the target audience. The ads effectively conveyed the star power of artists like Billy Idol and Shawn Mendes, along with the exhilarating experience of live streaming. This generated significant interest and enthusiasm among listeners.
Inclusive Audience Engagement: By designing ads that appealed to diverse age groups, including seniors, the campaign successfully reached a broad demographic. This inclusive approach resulted in increased engagement and adoption of Live By Live Radio's services.
Successful Social Channel Performance: The campaign demonstrated strong performance across multiple social channels, including Facebook, Instagram, and TikTok. The ads resonated well with the platform-specific audiences, amplifying the reach and impact of the campaign.
Enhanced Brand Image: Through the strategic use of vibrant green tones, gradients, and captivating visuals, the Live By Live Radio brand was effectively brought to life. The campaign significantly strengthened the brand's identity and increased brand awareness among the target audience.