Burson Digital

Branding for Social Media Monitoring Tool

Connect, Inspire and Inform.

Debora helped Burson-Marsteller develop branding and collateral design for their social media tool collection called Burson Digital. Her designs were applied to the social media room located in New York and other collateral used by the teams around the globe.

These tools cover online publications, blogs and social platforms including Twitter, industry blogs, and message boards. The tool aided by global digital strategy teams and calibrated alerts triggered by meaningful shifts in volume, sentiment, dispersion, or influence.

Social Media Monitoring Room



About BCW Global (Formerly Burson Marsteller)

Burson-Marsteller is a global public relations and communications firm headquartered in New York City. Burson-Marsteller consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents.

The company was founded by Harold Burson and William Marsteller in 1953, and, by the early 1980s, had become one of the largest public relations companies in the world. In 2018, it merged with Cohn & Wolfe and renamed Burson Cohn & Wolfe.

The firm provides public relations and advertising services to clients, including multinational corporations and government agencies. The firm also works in corporate PR, public affairs, technology and healthcare communications, and brand marketing.