Reimagining the branding of Assembly, a prominent media company with prestigious clients, presented an exciting yet demanding challenge.
Process: The journey of transforming Assembly's branding involved a systematic and creative approach. The process followed can be summarized as:
Research and discovery: Conducted a thorough analysis of Assembly's current branding, target audience, and competitors to gain valuable insights.
Concept development: Explored various design concepts, focusing on geometrical shapes to reflect the desired message of unity and strength. Triangular elements were integrated to symbolize the combination of different aspects into a cohesive whole.
Color selection: Carefully selected a limited color palette to emphasize the brand's identity. The intentional use of colors contributed to a visually striking and memorable aesthetic.
Iterative design: Developed multiple iterations of the branding concept, seeking feedback from stakeholders at different stages to refine and enhance the design.
Collaboration with stakeholders: Worked closely with Assembly's team to align the new branding with the company's vision and gather valuable input throughout the process.
Implementation and rollout: Executed the final branding design across various touchpoints, such as digital platforms, print materials, and merchandise, ensuring consistency and coherence.
Outcomes: The reimagined Assembly branding successfully achieved its goals, generating significant positive outcomes:
Enhanced brand recognition: The new branding maintained a sense of familiarity while infusing a fresh and contemporary visual identity, ensuring that Assembly remains recognizable to its audience.
Reflecting diversity: By carefully crafting a visual identity that represents the diverse range of clients, Assembly now presents itself as an inclusive and versatile media company.
Standing out from competitors: The combination of geometric shapes and selective use of color provided Assembly with a distinctive and eye-catching brand image, setting it apart from competitors in the industry.
Positive audience response: The rebranding received overwhelmingly positive feedback from both existing and potential clients, creating a strong impression and fostering a deeper connection with the target audience.