Creative Director | Roots AI
Clients/Projects: Roots AI, InsurGPT™, InsurStack, AI APIs, and learning materials.
Work focused on: Eastern Alliance, Frontline Insurance, Pearl Holding Group, leading U.S. P&C carriers and brokers.
Creative Director | Venminder
Clients/Projects: Venminder, Venmonitor, Venmonsters, Vendiligence, TPRM Bootcamp.
Work focused on: U.S. Bank, Fifth Third, Truist, Regions, Huntington.
Creative Director | Assembly Global (MDC Partners)
Clients: LivexLive Radio, GALE, T&T, Sophie, LXL, Autotrader
Led creative direction across digital, social, and experiential campaigns for global and entertainment brands, driving brand storytelling and engagement across multiple platforms.
Creative Director | Varick (Assembly Network)
Clients: Varick internal brand, programmatic media initiatives
Oversaw visual identity and creative strategy for Varick’s digital advertising and marketing presence, helping reposition the brand within the Assembly network and supporting business development.
Creative Director | HL Group (Assembly Partner)
Clients: Klarna, Marks & Spencer
Redefined HL Group’s brand and digital presence with a modern rebrand and new website, expanding its visual language and creative capabilities to attract new business and reflect its evolution within the agency network.
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Experience
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Clients
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Art Director / Creative Lead
Proof Integrated Communications (Burson-Marsteller)
Clients: Bank of America, Merrill Edge, Merrill Lynch, Accenture, Ford, Ferrari, UPS, BlackRock, UBS, State Street, Wells Fargo, Citi, Barclays.
Art Director / Freelance | DAP Advertising
Clients: Goldman Sachs, Cognizant, MerchantCantos, Sunovion, Latuda, BNY Mellon, Deloitte, J.P. Morgan Private Bank.
Creative Lead | Burson (WPP)
Clients: Citi, Credit Suisse, Mastercard, Visa, Prudential, Zurich Insurance, MetLife, AIG, Fortune 500 leadership teams.
Creative Lead | Day Pitney LLP
Clients: Internal marketing, financial institutions, private equity, high-net-worth clients.
Creative Lead | AECOM (URS Corp.)
Clients: Amtrak, Port Authority of NY & NJ, NYC Department of Education, NYCDOT, NJ Transit, MTA Capital Construction.
Creative Lead | Multiple Agencies
Clients: Bed Bath & Beyond, Dicks Sporting Goods, Relay for Life, Verizon, Colgate, Horizon BCBS, Rutgers University, Citi Retail Services, Synchrony, Capital One.
My tools
Design & Creative
Adobe Creative Suite (Photoshop, InDesign, Illustrator, Adobe XD, Premiere Pro, Firefly), Figma, Canva, Ceros, OpenArt, MidJourney, Stable Diffusion, DALL·E, Leonardo.ai
Video & Motion
Runway (Gen-2), Synthesia, Descript, Pictory
Marketing & Campaigns
HubSpot, Marketo / Pardot, Salesforce, Google Ads, LinkedIn Ads, OpenSense, Google Analytics (GA4)
Web & Product
Webflow, Squarespace, WordPress, Shopify, HTML5 / CSS / JavaScript, Pendo, Zendesk
AI & Copy Tools
ChatGPT, Microsoft Co-Pilot, Jasper, Copy.ai, Writer.com
Presentations & Storytelling
Microsoft PowerPoint, Keynote, Miro
Collaboration & PM
Wrike, Asana, Monday.com, Notion, Microsoft Teams
This is my career in
1,157 words.
Work Experience
Creative Director | Roots AI | New York City | Hybrid
Jan 2025 – Present
Led the complete rebrand of Roots AI, positioning the company as a B2B SaaS platform in AI-driven insurance technology. Directed creative strategy across brand, web, advertising, product marketing, and sales enablement while also contributing hands-on design and production. Partnered with executive leadership (CMO, Head of Product, Head of Demand Generation, Product Manager) to align all creative efforts with business objectives and growth targets.
Directed brand identity transformation, including logo system, color palette, and design standards to strengthen market positioning.
Oversaw and contributed to a full enterprise website overhaul, redesigning UX, navigation, and content strategy to improve SEO, conversions, and demand generation.
Developed a cadence of weekly on-demand campaigns, producing digital ads, ABM programs, and multi-channel assets to drive lead generation and pipeline growth.
Created sales enablement tools including pitch decks, datasheets, and interactive demos to accelerate buyer decisions.
Directed and contributed to product marketing initiatives, including explainer videos, educational content, and interactive product tours to increase adoption and customer engagement.
Designed conference branding and environmental graphics to extend the brand experience at live events.
Integrated AI-driven workflows into the creative process, generating campaign variations, automating testing, and personalizing content for targeted audiences.
Built, managed, and mentored a multidisciplinary creative team (design, video, digital, copywriting) while actively contributing to projects.
Impact: Amplified Roots AI's brand visibility, boosted demand generation, and increased lead acquisition within six months, positioning the company as a forward-thinking B2B SaaS platform.
Creative Director | Venminder | Remote
2016 – 2024
Led brand evolution, product design, and creative strategy for a fast-growing B2B SaaS platform in third-party risk management (TPRM), compliance, and financial services. Scaled the brand during rapid growth from $7M to $47M ARR, overseeing creative across branding, product, sales enablement, and multi-channel marketing.
Built and led the creative team, developing Venminder’s brand system and the Venmonsters storytelling platform.
Directed UI/UX for Venminder and Venmonitor, co-leading SaaS go-to-market launches and weekly product campaigns.
Produced sales enablement tools, product tours, and ad campaigns to drive pipeline growth.
Created educational content (infographics, eBooks, webinars) to simplify complex TPRM and compliance topics.
Designed and launched a cross-product Help Center with Zendesk and Pendo to improve onboarding and adoption.
Introduced AI workflows for design analysis and campaign production, accelerating creative output.
Impact: Strengthened brand visibility, improved customer engagement, and supported revenue growth from $7M to $47M.
Creative Director | Assembly Global (MDC Partners)
New York City | 2019 – 2020
Clients: LivexLive Radio, GALE, T&T, Sophie, Autotrader
Directed branding, digital, video, and campaign creative across Assembly’s entertainment and tech clients. Partnered with cross-functional teams to drive new business and strengthen client relationships through strategic, high-impact storytelling.
Creative Director | Varick (Assembly Network)
New York City | 2019 – 2020
Oversaw creative direction for Varick’s rebrand and digital advertising efforts within the Assembly network. Elevated brand positioning through refreshed visual identity, social content, and marketing campaigns supporting sales and business development.
Creative Director | HL Group (Assembly Partner)
New York City | 2019 – 2020
Clients: Klarna, Marks & Spencer
Led a modern rebrand and website redesign for HL Group, expanding its brand presence and creative capabilities. Delivered digital, video, and campaign assets that enhanced visibility and helped secure new partnerships.
Art Director / Creative Lead | Proof Integrated Ad Agency (Burson) | New York City
2013 – 2016
Created digital and print marketing for major brands including Bank of America, Merrill Edge, Ford, Ferrari, and Accenture.
Designed social media graphics, infographics, ads, and client presentations within strict brand guidelines.
Delivered financial industry campaigns simplifying complex data for Bank of America and Merrill Edge.
Produced new business and pitch materials that helped win and grow client accounts.
Impact: Delivered on-brand creative that strengthened engagement and visibility for financial and global brands.
Art Director, Freelance | DAP Agency | New York City / New Jersey
2017 – 2019
Directed creative projects in corporate branding, executive presentations, financial communications, and healthcare app design.
Delivered branding and design solutions for Goldman Sachs, Cognizant, MerchantCantos, and Sunovion Pharmaceuticals.
Designed executive-level presentations and corporate communications that elevated messaging.
Directed UX and creative development for a healthcare training app to improve engagement and learning.
Global Senior Graphic Designer | Burson (Burson-Marsteller) | New York City
2011 – 2016
Ensured brand identity compliance across all digital marketing and communication materials for a global PR and communications firm.
Developed executive-level presentations and proposals for Fortune 500 clients.
Supported global new business teams with brand-consistent collateral.
Graphic Design Specialist | Day Pitney LLP
2010 – 2011
Created marketing and communications materials for one of the largest law firms on the East Coast. Designed brochures, newsletters, proposals, and presentations while overseeing workflow, pre-press, and vendor management.
Graphic Designer | AECOM (URS Corporation) | New York City
2008 – 2010
Designed proposals, presentations, and marketing collateral for major public-sector clients including Amtrak, PANYNJ, NYC Board of Education, and NYCDOT. Produced print and digital graphics to support engineering and infrastructure pursuits.
Graphic Designer | Multiple Agencies
2003 – 2008
Delivered branding, collateral, packaging, and marketing materials for corporate, retail, and nonprofit clients including Bed Bath & Beyond, Harmon Stores, and Relay for Life.