AI-DRIVEN / SAAS PLATFORM / B2B MARKETING / GTM / SALES ENABLEMENT /
Venmonitor:
Designing an AI-Driven Approach to Vendor Risk Management
Venmonitor™ is an AI-driven vendor risk intelligence platform created during my time at Venminder. It helps organizations automate the monitoring of third-party risk, improve compliance, and make faster, data-informed decisions. Designed for clarity and trust, Venmonitor transforms complex, AI-powered analytics into a seamless, human-centered experience. The product quickly became one of Venminder’s top sellers, offered both as a standalone tool and within enterprise packages. Check it out!
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Led design and development of Venmonitor, focusing on real-time vendor risk monitoring.
Collaborated with product teams and Fortune 500 clients for user feedback and product refinement.
Created marketing materials, including videos, product tours, and a website to support sales.
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Design: Figma, Adobe XD.
Collaboration: Wrike.
Video & Web: Premiere, Hubspot
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I learned how to distill AI-driven data systems into clear, usable design. This project deepened my understanding of how machine learning and natural language processing translate into real-world business tools—and how thoughtful UX and storytelling can make advanced analytics approachable for enterprise audiences.
A sub-brand that stood out on its own while maintaining a clear connection to its sister company, Venminder, and the iconic Venmonsters.
A self-contained site built to showcase and convert for Venmonitor with minimal human touchpoints.
Challenges
Vendor risk management can be complex, with businesses needing to juggle vast amounts of third-party data and risk information. The challenge was creating a solution that addressed these complexities while remaining user-friendly and accessible. Additionally, the design had to align with the new design system I initiated, which was being implemented by the product team.
Process
Design Phase & Collaboration with Fortune 500 Clients
At the onset, I worked closely with the product team to establish a new design system that would unify and standardize the visual identity across Venminder’s suite of products. The design of Venmonitor had to align with this system to maintain consistency across the brand. I also worked directly with Fortune 500 clients during the design and production phases, collecting valuable user feedback to refine the product and ensure it addressed the specific challenges these large enterprises faced in managing third-party risks at scale. This collaboration was key in creating a more tailored solution that met their needs.Real-Time Vendor Risk Monitoring
Venmonitor provides real-time insights into vendor performance, compliance, and risk mitigation by pulling data from multiple partner domains. I focused on designing a seamless, intuitive dashboard interface that allowed businesses to quickly assess vendor performance and risks.Creating Engaging Product Materials
To enhance user engagement, I worked on product videos and interactive tours that guided users through Venmonitor’s features. These materials were designed to demonstrate how the platform could help businesses better manage vendor risks and ensure compliance. They played a key role in educating prospects and existing clients about the product’s capabilities.Developing a Full Website & Sales Support
In support of the product launch, I helped create a full website dedicated to Venmonitor. The website was designed not only to highlight the product’s features and benefits but also to support the sales team’s efforts by offering resources like case studies, demos, and detailed product information. This website became a key asset in driving awareness and engagement for Venmonitor.Collaborating with Stakeholders
Throughout the project, I worked closely with product managers, engineers, key stakeholders, and partners to ensure that the product design aligned with both user needs and technical requirements. This collaborative approach ensured the product's success and its alignment with the strategic goals of Venminder.
Collaborating with stakeholders, clients, partners, and internal teams to understand the offerings and challenges, with the goal of designing a product that drives sales.
A collection of intelligent UX/UI elements designed to help organizations make informed, risk-based business decisions.
Low-fidelity graphics designed to showcase key SaaS features without visual clutter.
Fun Creative Ads That Converts—Built for SaaS
Results
Top Seller for Venminder: Venmonitor became one of the company’s top-selling products, thanks to its effective risk management solutions and user-centric design. It was offered both as a standalone product and as part of an enterprise package, increasing its market penetration.
Improved User Engagement: Product tours and videos significantly enhanced client onboarding and engagement, making it easier for users to understand and adopt the tool.
Streamlined Vendor Management: By providing real-time insights and automated risk monitoring, Venmonitor helped businesses effectively streamline their vendor management processes and stay on top of compliance requirements.
Successful Product Launch: The full website and sales support materials played a crucial role in driving awareness and conversions, ensuring a smooth and successful product launch.
Key Takeaways
Venmonitor’s success was driven by its intuitive design, the alignment with the new design system I helped establish, and the valuable feedback from Fortune 500 clients. Additionally, the creation of a dedicated website and sales materials directly supported the launch and marketing efforts. Through close collaboration and a focus on user experience, Venmonitor became a market leader in real-time third-party risk monitoring, addressing the complex needs of large enterprises.
Explaining SaaS in Quick Video Format
Explaining Complex SaaS—Clearly and Powerfully in 30 Seconds
Product Design for Venmonitor
A Report Design You Can Actually Understand—On Screen and as a PDF
I led the end-to-end design process for Venmonitor’s reporting experience—from early ideation to final production—collaborating with internal stakeholders, clients, and 12+ data partners. The Venmonitor platform includes three distinct products, and the Daily Refresh was designed to bring vendor risk insights into a single, easy-to-digest view. It works beautifully on screen and as a downloadable PDF. The experience follows a custom design system I developed to ensure consistency and clarity across the entire platform.
Fun Meets Function: Telling Risk Stories Through UI and Venmonsters
Explore my work at Venminder—from branding to product design, engagement, and support.
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SaaS B2B Branding
Led the creative direction to define Venminder’s brand across all touchpoints, positioning it as a top TPRM solution.
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Revamping SaaS Design System
Built and scaled a cohesive design system used across Venminder, Venmonitor, and Vendiligence for UI/UX consistency.
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Venmonitor GTM Website
Designed and launched the go-to-market site with clear messaging, clean UX, and explainer videos to drive conversions.
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SaaS Product Engagement
Drove adoption of new features and modules with in-app guides, onboarding flows, and targeted comms.
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SaaS User Support
Redesigned the support center, adding tutorials, live training, and smarter in-app help to reduce tickets and improve self-serve.
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Fun B2B brand with Venmonsters
Expanded the brand with a playful mascot campaign to boost engagement and bring personality to compliance.
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SaaS Risk Monitor Product Design
Led UI/UX for Venmonitor, simplifying complex data into intuitive dashboards and risk visualizations.
