Hi, I’m Debora — I lead B2B brands through evolution, blending design, strategy, and storytelling to turn complex ideas into simple, human experiences.

Bank of America: Brand-aligned creative for social, PR, and corporate storytelling.

Bank of America:
Brand-aligned creative for social, PR, and corporate storytelling.

Venminder: Bringing B2B Branding to Life for Venminder’s Compliance SaaS

Venminder:
Bringing B2B Branding to Life for Venminder’s Compliance SaaS

Venmonitor: Designing an AI-Driven Approach to Vendor Risk Management

Venmonitor:
Designing an AI-Driven Approach to Vendor Risk Management

Roots.ai: Leading the rebrand of Roots, a rising AI-driven insurance company, while fast-tracking its marketing presence.

Roots.ai:
Leading the rebrand of Roots, a rising AI-driven insurance company, while fast-tracking its marketing presence.

Showcase: Not boring B2B creative

Showcase:
Not boring B2B creative

LiveXLive: Highly creative digital and video ads for LiveXLive’s media buy.

LiveXLive:
Highly creative digital and video ads for LiveXLive’s media buy.

Merrill Edge: Visualizing Millennial Money Habits

Merrill Edge:
Visualizing Millennial Money Habits

Venmonsters: Reimagining Venminder’s B2B Saas Brand with Playful Venmonsters for Serious Risk

Venmonsters:
Reimagining Venminder’s B2B Saas Brand with Playful Venmonsters for Serious Risk

Klarna: Clarifying Klarna’s Services and Offerings with infographic and ads

Klarna:
Clarifying Klarna’s Services and Offerings with infographic and ads

Accenture: Creative Clarity at Scale

Accenture:
Creative Clarity at Scale

Assembly Global: Reimagining a Media Brand Through Strategic Design

Assembly Global:
Reimagining a Media Brand Through Strategic Design

HL Group: Elevating Online Presence for Media Group

HL Group:
Elevating Online Presence for Media Group

Venminder: Guiding the SaaS brand journey from prospect through onboarding to user support

Venminder:
Guiding the SaaS brand journey from prospect through onboarding to user support

Merril Lynch: Designing Data Campaigns for Millennials, CFOs & Retirees

Merril Lynch:
Designing Data Campaigns for Millennials, CFOs & Retirees

Bank of America: Visualizing Small Business Insights

Bank of America:
Visualizing Small Business Insights

Gale Partners: Identity Refresh for Business Momentum

Gale Partners:
Identity Refresh for Business Momentum

Cognizant: Rebranding Cognizant's Headquarters

Cognizant:
Rebranding Cognizant's Headquarters

Venminder: Saas Product Engagement

Venminder:
Saas Product Engagement

Burson: Digital Influence & Brand Campaigns

Burson:
Digital Influence & Brand Campaigns

T&T: Extending a Sister Brand Into Its Own B2B Identity

T&T:
Extending a Sister Brand Into Its Own B2B Identity

Sophie: Timeless Brand Identity for B2B Media Company

Sophie:
Timeless Brand Identity for B2B Media Company

Sunovion: Designing the Latuda Healthcare Training App

Sunovion:
Designing the Latuda Healthcare Training App

B2B Editorial: B2B layouts crafted for finance, tech, SaaS, media, new business, compliance, AI and PR.

B2B Editorial:
B2B layouts crafted for finance, tech, SaaS, media, new business, compliance, AI and PR.

Data Visualization: Simplifying complex ideas

Data Visualization:
Simplifying complex ideas

Design Talk

Notes from the process — B2B branding, AI-powered creativity, inspiration, and the designs who keep me thinking.

Featured
AI Works Best When You Prepare Before Using It
AI Works Best When You Prepare Before Using It
Human-in-the-Loop: Why Creative Teams Need Responsible AI Too
Design with AI, Design Collaboration, Fast Creative
Human-in-the-Loop: Why Creative Teams Need Responsible AI Too
Design with AI, Design Collaboration, Fast Creative
Design with AI, Design Collaboration, Fast Creative
AI for B2B: The Real Transformation of Creative Teams
AI for B2B: The Real Transformation of Creative Teams
GenAI for B2B: Solving the Imagery Shortage While Creating New Questions About Ownership
GenAI for B2B: Solving the Imagery Shortage While Creating New Questions About Ownership
The Cost of Physical and Digital Distractions for Creative — and How AI Can Help You Focus
Design with AI, Hybrid Schedule, Creative Learning
The Cost of Physical and Digital Distractions for Creative — and How AI Can Help You Focus
Design with AI, Hybrid Schedule, Creative Learning
Design with AI, Hybrid Schedule, Creative Learning
Design in the Open: How Cross-Functional Collaboration Generates Winning Creative
Design Collaboration, Designing for Stakeholders, B2B Design, Designing for Sales
Design in the Open: How Cross-Functional Collaboration Generates Winning Creative
Design Collaboration, Designing for Stakeholders, B2B Design, Designing for Sales
Design Collaboration, Designing for Stakeholders, B2B Design, Designing for Sales
Design Warfare: How to Win the Battle for Bold Ideas in B2B
B2B Design, Design with AI, Designing for Stakeholders
Design Warfare: How to Win the Battle for Bold Ideas in B2B
B2B Design, Design with AI, Designing for Stakeholders
B2B Design, Design with AI, Designing for Stakeholders
Is prompting the same as designing? The answer is maybe.
Design with AI, AI Workflows
Is prompting the same as designing? The answer is maybe.
Design with AI, AI Workflows
Design with AI, AI Workflows
My Creative Toolkit and How AI Fits In
AI Workflows, Design with AI, Design Tools
My Creative Toolkit and How AI Fits In
AI Workflows, Design with AI, Design Tools
AI Workflows, Design with AI, Design Tools
Design Innovation Within the Guardrails: Why Strong Brand Systems Unlock Creativity
B2B, Modern B2B, Brand System, B2B Design
Design Innovation Within the Guardrails: Why Strong Brand Systems Unlock Creativity
B2B, Modern B2B, Brand System, B2B Design
B2B, Modern B2B, Brand System, B2B Design
B2B Design Rule: Read the Content Before You Design (AI can help)
B2B Design, Modern B2B, B2B Content, B2B Editorial, AI Workflows
B2B Design Rule: Read the Content Before You Design (AI can help)
B2B Design, Modern B2B, B2B Content, B2B Editorial, AI Workflows
B2B Design, Modern B2B, B2B Content, B2B Editorial, AI Workflows
Turning Long-Form into Many: AI’s Role in B2B Short-Form Design
B2B, B2B Short-Form Content, Modern B2B, AI Workflows, Design with AI
Turning Long-Form into Many: AI’s Role in B2B Short-Form Design
B2B, B2B Short-Form Content, Modern B2B, AI Workflows, Design with AI
B2B, B2B Short-Form Content, Modern B2B, AI Workflows, Design with AI
The Non-Existent Creative Brief in B2B: Turning Chaos Into Clarity With AI
B2B, Project Management, AI Workflows
The Non-Existent Creative Brief in B2B: Turning Chaos Into Clarity With AI
B2B, Project Management, AI Workflows
B2B, Project Management, AI Workflows
Lessons in Modern B2B Branding — Straight from the Agencies Doing It Best
B2B Design, B2B, Modern B2B, Creative Learning
Lessons in Modern B2B Branding — Straight from the Agencies Doing It Best
B2B Design, B2B, Modern B2B, Creative Learning
B2B Design, B2B, Modern B2B, Creative Learning
Why B2B Needs to Steal the Best Design Rules from B2C
B2B, B2B Design, Modern B2B
Why B2B Needs to Steal the Best Design Rules from B2C
B2B, B2B Design, Modern B2B
B2B, B2B Design, Modern B2B
Mastering AI Tools to Overcome Creative Obstacles — and Why This Will Look Completely Different in a Few Months
B2B, Design with AI, AI Workflows
Mastering AI Tools to Overcome Creative Obstacles — and Why This Will Look Completely Different in a Few Months
B2B, Design with AI, AI Workflows
B2B, Design with AI, AI Workflows

About Me

I’m Debora — a creative director and designer who turns complex B2B challenges into clear, compelling brand experiences. From AI and finance to health and risk, I help companies find their visual voice and tell their story with purpose and precision. Explore the work to see how strategy, storytelling, and design come together to move ideas forward.

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