Design Talk
Notes from the process — B2B branding, AI-powered creativity, cinematic inspiration, and the designers who keep me thinking.
Why B2B Needs to Steal the Best Design Rules from B2C
In B2B, we often overload graphics with text, recycle the same visuals, and lead with the problem instead of the solution. At Venminder, we proved there’s a better way — one that borrows the most effective rules from B2C. By using less text and more visual storytelling, evolving brand assets instead of repeating them, and leading with the outcome rather than the challenge, we created a brand experience that was fresher, more memorable, and far more engaging in a crowded market.
Mastering AI Tools to Overcome Creative Obstacles — and Why This Will Look Completely Different in a Few Months
AI is reshaping B2B creative—but it’s still stuck in old habits.
While tools like Midjourney, Runway, and ChatGPT have unlocked new ways to research, design, and produce visuals, most AI engines are still trained on massive libraries full of outdated corporate clichés—cold boardrooms, stiff handshakes, and generic “tech” backdrops. The result? Creative that misrepresents what modern B2B should look like.
The problem shows up everywhere—from warped text rendering to surreal, irrelevant imagery. A recent AI-generated “compliance risk” visual proves the point: unreadable type, flashy effects, and a sterile aesthetic that’s miles away from today’s brand storytelling.
Brands like Vanta, Asana, Revolut, Venminder, and Roots AI are redefining the look of B2B with approachable, design-forward creative. But until AI is trained on these modern examples, it will struggle to distinguish what’s fresh and effective from what’s outdated and overused.