Design Talk
Notes from the process — B2B branding, AI-powered creativity, inspiration, and the designs who keep me thinking.
The Cost of Physical and Digital Distractions for Creative — and How AI Can Help You Focus
AI can’t replace creativity — but it can protect it. By handling the noise, the repetition, and the constant digital clutter, AI gives creatives back what’s become a rare luxury: quiet focus. In a world filled with barking dogs, buzzing phones, and endless notifications, even one protected hour can spark your best ideas. Because creativity doesn’t come from constant motion — it comes from stillness, and the tools that help you stay there.
Lessons in Modern B2B Branding — Straight from the Agencies Doing It Best
From strategy-first thinking to living brand systems, these studios are rewriting the rules for how business-to-business brands connect with people. But remember: the jaw-dropping case studies you see represent the boldest 20% of clients. The other 80%? Still clinging to the old ways. That’s why, as creatives, our job isn’t just to deliver — it’s to educate, push boundaries, and keep aiming for the work that transforms.
