In B2B, the “creative brief” rarely exists. Most projects start as a one-line email or a Slack ping: “We need a campaign for this launch next week.”

That’s when creative leaders step in—turning scraps of input into clarity. The process is simple but powerful: capture the request, add what you know, let AI shape a draft brief, and most importantly—validate it with stakeholders before execution begins.

Because here’s the truth: a half-baked brief is a red flag. Without validation, you’re setting your team up for wasted effort. With it, you’re aligned, fast, and ready to evolve the brand with every deliverable.