Design Talk
Notes from the process — B2B branding, AI-powered creativity, cinematic inspiration, and the designers who keep me thinking.
Designing Short-Form Content for B2B
In today’s digital world, attention spans are shorter than a goldfish’s. That’s why B2B brands can’t rely on long resources alone—buyers expect content that’s fast, simple, and easy to digest. Short-form posts, quick videos, and modular designs help capture attention before it swims away.
Lessons in Modern B2B Branding — Straight from the Agencies Doing It Best
From strategy-first thinking to living brand systems, these studios are rewriting the rules for how business-to-business brands connect with people. But remember: the jaw-dropping case studies you see represent the boldest 20% of clients. The other 80%? Still clinging to the old ways. That’s why, as creatives, our job isn’t just to deliver — it’s to educate, push boundaries, and keep aiming for the work that transforms.
Why B2B Needs to Steal the Best Design Rules from B2C
In B2B, we often overload graphics with text, recycle the same visuals, and lead with the problem instead of the solution. At Venminder, we proved there’s a better way — one that borrows the most effective rules from B2C. By using less text and more visual storytelling, evolving brand assets instead of repeating them, and leading with the outcome rather than the challenge, we created a brand experience that was fresher, more memorable, and far more engaging in a crowded market.