Software / SaaS / UX/UI
Case studies highlighting impactful creative solutions in product marketing and user experience design
Design System for Risk Management SaaS Platform
A unified design system built for Venminder’s suite of TPRM products—standardizing UI across complex workflows, vendor lifecycles, and multi-source risk data to ensure clarity, consistency, and scalability.
Clarity in Complexity: Visualizing Risk
at a Glance
Venmonitor – I led the end-to-end creation of this vendor risk SaaS platform—from UI/UX design and branding to go-to-market strategy and product marketing. One year later, it became a best seller.
New Look, New Leads: Relaunching Roots AI for Growth
Roots AI – I rebranded and relaunched a global insurance‑tech platform, covering visual identity, UX/UI enhancements, and marketing strategy. In just six months, engagement and lead generation surged, elevating market position.
Training Made Intuitive: Latuda’s UX Redesign for Healthcare
Latuda – I redesigned the clinical‑training app with interactive UI/UX and thorough branding, alongside marketing collateral for healthcare professionals. The result: an effective, high‑impact learning tool.
Selling SaaS Visually:
The Venmonitor GTM Experience
Venmonitor SaaS GTM Website– I designed the go-to-market website to clearly communicate product value through intuitive UX, clean layouts, and easy-to-digest explainer videos. Features like Dashboards and Daily Refresh were brought to life through storytelling and visual clarity.
Driving Product Engagement Across the Venminder SaaS Suite
Led creative product engagement efforts to drive feature adoption, improve onboarding, and increase usage of complex modules through strategic creative and weekly GTM collaboration.
Shaping Venminder: Brand, UX, and Market Impact
Venminder – Over my 9-year tenure, I led UI/UX design, branding, and the creative for marketing initiatives that helped position Venminder as a top leader in third-party risk management SaaS. From product launches to creative campaigns, I played a key role in shaping the platform’s growth and market presence.
Support, Simplified: Redesigning SaaS Help Center for Real Results
Revamped the Venminder Support Center to improve navigation, searchability, and content hierarchy—making it easier for users to find the right documentation and confidently engage with the platform.
Designing a Smarter, Searchable Compliance Library for Sunovion
Led UX and project management for a tablet and intranet app that made 60+ compliance documents searchable and accessible offline—boosting training engagement company-wide.