SAAS SOFTWARE / USER ENGAGEMENT / PRODUCT MARKETING / GTM

Driving Product Engagement Across the Venminder Suite

I co-led product marketing efforts for the Venminder suite—TPRM Software, Venmonitor, and Vendiligence—by crafting a strategic roadmap and leading creative execution across go-to-market initiatives. This included managing weekly campaigns and collaborating closely with cross-functional teams to align messaging, visuals, and delivery.

    • Co-led product marketing efforts for the Venminder platform suite (TPRM Software, Venmonitor, Vendiligence)

    • Directed creative development for GTM assets, walkthroughs, and onboarding tools

    • Collaborated with product, support, and onboarding teams to identify and solve friction points

    • Produced short-form tutorial videos to simplify user onboarding

    • Designed in-app experiences that boosted engagement and feature awareness

    • Adobe XD

    • Figma

    • Premiere Pro

    • Ceros

    • Miro

    • Zendesk

    • Small, user-focused creative assets—like quick videos and product walkthroughs—can have a major impact on upsell, onboarding and adoption

    • Cross-functional alignment between product, creative, and support teams is essential for effective go-to-market execution

    • Personalized, interactive content increases user engagement and reduces time-to-value across complex SaaS platforms

Key Initiatives

To improve onboarding and feature discovery, I led the concept and creation of dynamic, interactive product tours across the Venminder suite. These self-guided experiences walked users through core features in real time, helping them gain confidence and clarity without leaving the platform. Designed to be modular and visually intuitive, the tours were scalable across TPRM, Venmonitor, and Vendiligence—and were also repurposed for the corporate website and sales materials to support demos and lead generation.

Interactive Product Tours

Working alongside product and marketing teams, I developed a system for designing and deploying timely in-app announcements. These messages were carefully crafted and targeted based on feature releases, user actions, or lifecycle stages. The goal was to drive real-time engagement, reduce support requests, and ensure users were always aware of updates that mattered to them most.

In-App Announcements

To support users navigating complex workflows, I oversaw the creation of clear, visually-driven walkthroughs tailored to each product’s core functionalities. These guides not only reduced friction but also empowered users to complete high-value tasks with confidence—like risk assessments or vendor profile configuration—without needing external assistance.

Module Walkthroughs

We discovered that vendor setup was a consistent onboarding blocker, especially for first-time users. I collaborated with onboarding and support teams to script, design, and produce a series of quick (<3-minute) tutorial videos focused on critical tasks. These were embedded directly into the platform experience, leading to smoother onboarding, reduced time-to-value, and stronger early adoption metrics across all three products.

Quick Tutorial Videos

I led the research and creation of an in-app Getting Started guide to support new users and reduce repetitive support tickets. Designed to empower users to onboard vendors independently, the guide provided clear, actionable content in a structured format.

Key Features Included:

  • A chronological onboarding flow tailored to user needs

  • Step-by-step walkthroughs for core platform tasks

  • Short (<3 min) tutorial videos addressing common friction points

  • Direct links to relevant help articles for deeper support

In-App Getting Started Guide

The creative initiatives I led played a key role in boosting user engagement, accelerating onboarding, and driving adoption across the Venminder suite. By delivering clear, interactive, and personalized experiences—through product tours, in-app content, and tutorial videos—we reduced friction, empowered users to take action faster, and improved the overall perception of the platform. These assets also became valuable tools for sales and marketing, supporting demos, lead nurturing, and customer education across TPRM, Venmonitor, and Vendiligence.

Results

Explore my work at Venminder—from branding to product design, engagement, and support.