Winning creative doesn’t come from working in silos — it comes from designing in the open. When designers collaborate across sales, product, and marketing, they gain visibility into what truly drives the business. You stop designing for aesthetics and start designing for outcomes. The result? Faster decisions, stronger alignment, and creative that actually wins deals.

In B2B, creative reviews can feel like a battlefield. I never walk in empty-handed — I go in with weapons: case studies, proof points, and a clear “why” behind every design choice. It’s not about defending wild ideas; it’s about showing that bold, strategic creativity drives results. You don’t just sell design — you win it.