Burson-Marsteller:
Digital Influence & Brand Campaigns
While at an agency, I was entrusted to independently manage creative work for Accenture Federal Services. The projects demanded strict adherence to brand guidelines while translating complex, technical content into clear, engaging, and accessible design for government and global audiences.
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Being More Campaign – Led internal communications creative, developing presentations, infographics, and ad assets to launch Burson’s refreshed positioning.
Burson Digital – Branded a new sub-division focused on social engagement and real-time analytics, creating a bold, tech-driven design system.
Twitter Influencers (with Klout) – Designed a modular infographic series highlighting the most influential political voices by geography, making social data accessible and shareable.
Corporate Perception Indicator (with CNBC) – Translated complex global survey data into compelling videos, graphics, and social media assets for broad executive and public audiences.
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Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects), PowerPoint/Keynote, and early social media design frameworks.
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These projects taught me how to balance corporate brand consistency with bold creative storytelling, how to simplify complex data for multiple audiences, and how to design scalable systems that could work globally but adapt locally. Most importantly, I learned how integrated creative—infographics, video, presentations, social media—can amplify thought leadership and strengthen brand reputation.
Burson Digital:
Social Command Center Branding
I led the branding for Burson Digital, a sub-brand of Burson-Marsteller dedicated to tracking and analyzing real-time social engagement for global clients.
The result was a clean, tech-driven system that visually reinforced trust, speed, and innovation in digital intelligence.
The challenge was to create a bold, modern identity that stood apart from the parent brand while still aligning with its corporate heritage.
Being More – Burson-Marsteller
As part of Burson-Marsteller’s global “Being More” brand positioning, I led the creative for internal communications and supporting campaign assets. My role included designing presentations, infographics, and ads that brought the positioning to life for employees and clients alike.
The challenge was to communicate a refreshed brand philosophy in a way that felt modern, cohesive, and inspiring across channels. I developed a consistent visual system that aligned with Burson’s global identity while making complex ideas more accessible through clear storytelling and design. These materials helped unify teams, supported client outreach, and reinforced Burson’s reputation as a forward-thinking communications leader.
Infographic Study:
Most Influential Political Voices on Twitter
Overview
In partnership with Klout, I developed a creative series that visualized Burson-Marsteller’s research on the most influential political voices on Twitter. The campaign translated complex social data into bold, easy-to-scan infographics, tailored by location and audience.
Creative Approach
The core design used a consistent visual system — a stylized map silhouette, bright orange people-icons, and clean typography — to highlight top political voices country by country. Each piece balanced global consistency with localized storytelling, allowing audiences to quickly see who shaped conversations in their region.
Working across multiple geographies (U.S., Argentina, Canada, Australia, and beyond), I built a modular framework so every infographic could carry the same recognizable style while displaying local leaders, averages, and key metrics (followers, Klout scores, amplification, true reach, etc.). This system created a cohesive series that felt both global and hyper-local.
Results
The graphics amplified Burson-Marsteller’s authority in digital influence analysis, gaining coverage in outlets like Adweek and industry blogs. More importantly, the creative helped demystify “influence scores” by showing data in a visual way that felt accessible to both political professionals and everyday social users.
Burson-Marsteller + CNBC:
Corporate Perception Indicator
Burson-Marsteller partnered with CNBC to launch the Corporate Perception Indicator, a global study on how businesses are viewed from Main Street to the executive suite. I led the creative by developing the full visual system—graphics, infographic videos, presentations, and social media assets—transforming complex survey data into clear, engaging stories. The campaign gained strong visibility through CNBC coverage and digital channels, positioning Burson-Marsteller as a leader in corporate reputation insights.
