Led the creative direction to define Venminder’s brand across all touchpoints, positioning it as a top TPRM solution.

Built and scaled a cohesive design system used across Venminder, Venmonitor, and Vendiligence for UI/UX consistency.

Designed and launched the go-to-market site with clear messaging, clean UX, and explainer videos to drive conversions.

Drove adoption of new features and modules with in-app guides, onboarding flows, and targeted comms.

Redesigned the support center, adding tutorials, live training, and smarter in-app help to reduce tickets and improve self-serve.

Expanded the brand with a playful mascot campaign to boost engagement and bring personality to compliance.

Led UI/UX for Venmonitor, simplifying complex data into intuitive dashboards and risk visualizations.