T&T: Extending a Sister Brand Into Its Own Identity
T&T was part of a family of sister companies — Gale, Assembly, and Sophine. My role was to take the existing logo and evolve it into a stronger identity for new business, while keeping visual ties to the group. I introduced bold, illustrative graphics (like the brain with glasses) and paired them with elegant typography to give T&T a confident, modern presence.
CORPORATE BRANDING / B2B MARKETING / SALES ENABLEMENT / PITCH DECKS / NEW BUSINESS
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Built out a graphic system using smart, witty visuals
Selected elegant typography to balance playfulness with professionalism
Applied the refreshed identity across decks, collateral, and digital touchpoints
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Adobe Illustrator & Photoshop (logo and graphics)
InDesign & Figma (layouts, decks, applications)
Keynote
Brand review sessions with stakeholders
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How to evolve a logo without losing its original DNA
The power of simple graphics + typography in creating a memorable brand voice
Importance of brand continuity when working across sister companies
Witty, illustrative graphics added personality and memorability to every touchpoint.
Powerful, clean typography gave the brand a confident, modern voice.
New Business Initiative
The launch of T&T’s new business effort was about carving a distinct space apart from its sister companies (Gale, Assembly, and Sophine). While the group shared resources and brand DNA, T&T needed its own point of view to win new clients.
I extended the brand by pairing bold, illustrative graphics with elegant typography to create a fresh, confident identity system. The work highlighted specific capabilities and case studies that spoke directly to prospective clients — emphasizing performance-driven marketing, global reach, and next-generation creative approaches.
This wasn’t just about design; it was about positioning. By giving T&T a visual and verbal language that felt both connected and independent, the agency was able to clearly articulate its own strengths and pursue opportunities that were outside the shared portfolio of its sister brands.
