A male athlete jumping in the air with a basketball in his right hand, positioned behind large white text that reads 'GALA' against a gradient background.

Refreshing Gale Partners' Brand

A presentation slide showing the GAE company logo in blue and purple, with text asking "What is your business story?" and details about GAE's media, edge, CRM, creative, and loyalty services, along with a proposed color palette including shades of blue, orange, teal, gray, and yellow.

I had the opportunity to contribute to the refreshing of Gale Partners' brand, utilizing my expertise in typography and creating captivating imagery. Collaborating closely with the team at Gale, we aimed to revitalize their brand identity while staying true to their values and objectives.

To achieve this, I focused on applying typography to strong imagery, resulting in a visually striking and cohesive brand presence. By carefully selecting and pairing fonts that complemented the brand's personality, we were able to enhance the impact of their messaging and create a memorable visual experience for their audience.

Collage of five black and white and colored photographs of people, including a basketball player jumping with a ball, a person standing by a lake, a young girl with freckles holding her head, a woman with curly hair looking at the camera, and a female basketball player dribbling.
A blue and white presentation slide deck titled 'Gale' with sections about budget, data analysis, and company mission including text, dollar amounts, and a $100 bill.
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Black and white photo of a young woman with curly hair, leaning against a brick wall, looking into the camera with a serious expression, wearing a light-colored jacket and a high-neck top.

Additionally, I harnessed the power of Gale Partners' logo, specifically the prominent letter "A," and utilized it as a visual motif to bring the brand's imagery to life. Through creative manipulation and integration of the logo's elements, we were able to infuse dynamism and energy into the visuals, capturing the essence of Gale Partners' innovative and forward-thinking approach.

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The collaborative effort between Gale Partners and myself resulted in a successful brand refresh that effectively communicates their unique value proposition and resonates with their target audience. The new visual identity not only embodies the spirit of Gale Partners but also positions them as a leader in their industry.

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