Merrill Edge — Millennials: They’re Savvy and They Know It

For the Merrill Edge Report, I created an interactive infographic that translated proprietary research on Millennials’ financial priorities into an engaging, mobile-friendly visual experience. The goal was to make complex generational insights—on marriage, children, debt, retirement, and personal goals—easily digestible and shareable across digital platforms

  • Designed an interactive infographic for Merrill Edge, turning Millennial finance research into a branded, mobile-first story with custom iconography.

    • Illustrator, Photoshop, and HTML/CSS.

    • How to simplify complex data into clear visuals while balancing brand consistency with engaging storytelling.

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Results

The interactive infographic helped bring Merrill Edge’s Fall 2014 research to life, showcasing how Millennials were prioritizing long-term finances, with 73% saving for retirement and over 50% paying down debt

Designed for a Millennial audience, the piece translated these insights into a visual story that was both educational and shareable, driving higher engagement with Merrill Edge’s thought leadership content and reinforcing the brand’s relevance with younger investors.