How I Finally Made AI Work for B2B Design

For years, I tried incorporating AI into my design workflow—and the results were mostly comical disasters. From awkward illustrations to unusable video mockups, nothing felt ready for the real-world demands of B2B marketing design.

But recently, something shifted.

I finally discovered how to harness AI tools effectively for real B2B creative work—from research to visuals. Here’s what’s working (and what’s still not quite there).

1. AI-Powered Research: Faster, Deeper Insights

Tools like ChatGPT can now accelerate early-stage research—perfect for B2B designers working under tight timelines.

Whether you're diving into brand guidelines, gathering competitive insights, or collecting case studies, AI can synthesize massive volumes of content in seconds. This saves hours of manual digging and helps you hit the ground running with better-informed creative.

2. Image Generators: Finally Usable for B2B

We’ve turned a corner. AI image generation is no longer just for fantasy art or surreal stock.

Prompts have evolved to understand the subtleties of realistic B2B imagery. Platforms like Freepik and Envato Elements now include AI-powered tools that let you generate high-quality visuals within minutes—at no extra cost to your subscription.

These tools are ideal for prototyping marketing concepts, sales enablement visuals, or even pitch decks without resorting to stiff, outdated stock images.

3. AI Video Tools: A Hidden Gem for B2B Campaigns

Let’s face it—stock video searches are painful. You either spend hours hunting for the perfect clip, or you pay a fortune to shoot it yourself.

That’s where AI-generated video content comes in.

With AI video tools now offered on Envato Elements and Freepik’s Pikaso (beta), you can produce tailored B2B video content that feels modern, branded, and story-driven—without blowing your budget or timeline.

What AI Still Struggles With

Even with all the progress, AI in design isn’t perfect. And there’s one glaring gap:

⚠️ Text Rendering Is Still a Mess

Most AI tools can’t render type cleanly—think warped fonts, broken letters, and limited editability. Until platforms like Adobe take the lead and fix this, we’re stuck manually editing or avoiding text-heavy compositions altogether.

Surprisingly, Adobe hasn’t dominated this space yet, even though there’s a massive opportunity for tools like Photoshop, Illustrator, or Express to bridge the gap.

Final Thoughts

AI is no longer just a novelty for B2B creatives—it’s becoming a real asset. If you use the right tools and workflows, it can speed up research, content creation, and production. But it’s not a full replacement (yet). Treat it as a creative partner, not a magic wand.

Want to explore how AI fits into your B2B design process? Start with ChatGPT, Freepik, or Envato Elements and experiment from there.