Turning Data Into Impactful Stories for Bank of America

I partnered with Bank of America to bring clarity and creativity to three key initiatives:

  1. Mobile Trends Report – Visualizing America's smartphone dependence

  2. Corporate Narrative – Designing internal docs around mission & responsibility

  3. Better Money Habits – Creating financial literacy content for millennials

CORPORATE BRANDING / SOCIAL ENGAGEMENT / ENTERPRISE COMMUNICATIONS
INFOGRAPHIC / SOCIAL MEDIA GRAPHICS

  • I led creative direction for all graphics, emphasizing adherence to global brand guidelines.

  • Utilizing Adobe Illustrator and InDesign, you ensured the work was on-point and innovative.

  • I learned that following established guidelines can elevate design skills and inspire out-of-the-box thinking.

INFOGRAPHIC / SOCIAL MEDIA GRAPHICS

Mobile Trends Report – Visualizing America's smartphone dependence

Creative Direction

I translated findings from Bank of America’s mobile consumer research into clear, engaging visual stories for social and digital channels. The data highlighted America’s growing smartphone dependence and mobile banking trends.
View full report →

  1. Key Work:

    • Designed data-driven infographics and assets for social

    • Helped drive public awareness around mobile banking habits

    • Made complex stats accessible and shareable

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B2B REPORTS

Corporate Narrative & Social Responsibility

Creative Direction

I supported the rollout of Bank of America’s enterprise-wide narrative, aligning purpose-driven messaging across internal and external channels. The document focused on clarity around values, customer impact, and social commitments.

Key Work:

  • Designed long-form collateral for enterprise use

  • Aligned with leadership on messaging around climate, equity, and economic opportunity

  • Simplified complex topics like overdraft reform and mobile alerts for stakeholder communications

CONSUMER REPORT / SOCIAL MEDIA / INFOGRAPHIC

Better Money Habits Initiative Project: Millennial Financial Education Campaign

Creative Direction

As part of the “Better Money Habits” initiative (in partnership with Khan Academy), I designed millennial-focused financial education content. The work spanned insights reporting, infographics, and social assets.
See full report →

Key Work:

  • Brought financial literacy research to life through charts and storytelling

  • Produced cohesive social assets tied to key report stats

  • Helped engage millennial audiences on topics like saving, debt, and parental support

Results

  • Unified Messaging: Helped Bank of America clarify and align its corporate narrative across internal and external channels, reinforcing values around transparency, inclusion, and social impact.

  • Higher Engagement on Mobile Trends: Designed social graphics for the Consumer Mobility Report that achieved a 25% higher click-through rate than typical branded posts, making complex data more accessible and engaging.

  • Expanded Financial Literacy Reach: Better Money Habits content reached over 1 million users, with visual storytelling that boosted understanding of millennial financial behaviors and increased content shareability across digital platforms.