From strategy-first thinking to living brand systems, these studios are rewriting the rules for how business-to-business brands connect with people. But remember: the jaw-dropping case studies you see represent the boldest 20% of clients. The other 80%? Still clinging to the old ways. That’s why, as creatives, our job isn’t just to deliver — it’s to educate, push boundaries, and keep aiming for the work that transforms.

AI is reshaping B2B creative—but it’s still stuck in old habits.
While tools like Midjourney, Runway, and ChatGPT have unlocked new ways to research, design, and produce visuals, most AI engines are still trained on massive libraries full of outdated corporate clichés—cold boardrooms, stiff handshakes, and generic “tech” backdrops. The result? Creative that misrepresents what modern B2B should look like.

The problem shows up everywhere—from warped text rendering to surreal, irrelevant imagery. A recent AI-generated “compliance risk” visual proves the point: unreadable type, flashy effects, and a sterile aesthetic that’s miles away from today’s brand storytelling.

Brands like Vanta, Asana, Revolut, Venminder, and Roots AI are redefining the look of B2B with approachable, design-forward creative. But until AI is trained on these modern examples, it will struggle to distinguish what’s fresh and effective from what’s outdated and overused.